Ally

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If an ability targets one or more allies, it can affect only willing creatures who are friendly to the creature using the ability. Typically, you and any other player whose character you target with an ability decide who counts as an ally, though the Director has the final say.

You aren't an eligible target for your own abilities that target allies unless those abilities also have "self" as a target, or unless the ability indicates otherwise.

Source: Draw Steel: Heroes · printing 1.01b